Effective Date: June 27, 2025

At Bliss Baby, your privacy matters deeply to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our Shopify-powered website. By using our site, you agree to the practices described in this policy.

1. About Us

Business Name: Bliss Baby

Address: 10, Muthusamy Chettiar Street, Near Gajalakshmi Theatre, Tirupur – 641604, Tamil Nadu, India

GST No: 33FOUPP8910R2ZQ

Email: support@blissbaby.in

We offer organic cotton baby clothes, muslin clothing, soft knitted clothing, muslin swaddles, and baby accessories for your little one.

2. Information We Collect

We collect personal information that you voluntarily provide when you:

•       Place an order on our website

•       Create an account

•       Subscribe to our newsletter

•       Contact us via email or chat

•       Participate in surveys or promotions

2.1 Personal Information

•       Full name

•       Email address

•       Phone number

•       Billing and shipping address

•       Payment details (processed securely via Shopify Payments / third-party gateways)

2.2 Automatically Collected Information

•       IP address and browser type

•       Device information and operating system

•       Pages visited, time spent, and referring URLs

•       Cookies and tracking technologies

3. How We Use Your Information

We use the information we collect for the following purposes:

•       To process and fulfill your orders

•       To communicate order confirmations, shipping updates, and receipts

•       To provide customer support

•       To send promotional emails and offers (only if you opted in)

•       To improve our website, products, and services

•       To prevent fraud and ensure security

•       To comply with applicable legal obligations including GST regulations under Indian law

4. Sharing of Your Information

We do not sell, rent, or trade your personal information. We may share your data with:

•       Shopify – our e-commerce platform, which hosts and processes your data securely

•       Payment processors – such as Razorpay, PayU, or Shopify Payments, solely to complete transactions

•       Shipping partners – courier services such as Delhivery, Shiprocket, or India Post to deliver your order

•       Marketing tools – such as email marketing platforms, only if you have subscribed

•       Legal authorities – when required by law, court orders, or government regulations

All third parties we work with are required to maintain the confidentiality and security of your data.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. These include:

•       Session cookies – to keep you logged in during your visit

•       Preference cookies – to remember your settings and choices

•       Analytics cookies – to understand how visitors use our site (e.g., Google Analytics)

•       Marketing cookies – to show relevant ads on platforms like Meta and Google

You can disable cookies through your browser settings. However, disabling cookies may limit some website functionality.

6. Data Retention

We retain your personal information for as long as necessary to:

•       Fulfill the purpose for which it was collected

•       Comply with legal, tax, and accounting obligations (including GST record-keeping as per Indian regulations)

•       Resolve disputes and enforce our agreements

Order and transaction data may be retained for up to 7 years as required under Indian financial and tax laws.

7. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our Shopify store uses SSL (Secure Socket Layer) encryption for all data transmission.

However, no online transmission method is 100% secure. We encourage you to use strong passwords and protect your account credentials.

8. Your Rights

As a customer, you have the right to:

•       Access the personal data we hold about you

•       Request correction of inaccurate information

•       Request deletion of your personal data (subject to legal obligations)

•       Opt out of marketing communications at any time

•       Request a copy of your data in a portable format

To exercise any of these rights, please contact us at support@blissbaby.in. We will respond within 30 days.

9. Children’s Privacy

Our website is intended for adults purchasing products for their children. We do not knowingly collect personal information from children under the age of 13. If you believe we have inadvertently collected such data, please contact us immediately and we will delete it.

10. Third-Party Links

Our website may contain links to third-party websites or social media platforms (e.g., Instagram, Facebook). We are not responsible for the privacy practices of those external sites. We recommend reviewing their privacy policies before engaging with them.

11. Payment Information

All payment transactions on our website are processed through secure third-party payment gateways. Bliss Baby does not store your credit/debit card information on our servers. Payments are governed by the privacy policy and security standards of the respective payment processor.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. When we make changes, we will update the “Effective Date” at the top of this page.

We encourage you to review this policy periodically. Continued use of our website after changes constitutes your acceptance of the revised policy.

13. Grievance Officer (as per Indian IT Act)

In accordance with the Information Technology Act, 2000 and the rules made thereunder, the name and contact details of our Grievance Officer are:

Name: Grievance Officer, Bliss Baby

Address: 10, Muthusamy Chettiar Street, Near Gajalakshmi Theatre, Tirupur – 641604, Tamil Nadu, India

Email: support@blissbaby.in

The Grievance Officer shall acknowledge the complaint within 24 hours and resolve it within 15 days from the date of receipt.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

Bliss Baby

Address: 10, Muthusamy Chettiar Street, Near Gajalakshmi Theatre, Tirupur – 641604, Tamil Nadu, India

GST No: 33FOUPP8910R2ZQ

Email: support@blissbaby.in

We are committed to resolving your concerns promptly and transparently.

Bliss Baby — Soft on Skin. Kind to Earth. Made with Love. ♥